GPE
GPE owns and develops best-in-class sustainable workspaces across its London property portfolio, and has been at the forefront of embedding principles of the circular economy in the market.
Renowned for their their commitment to sustainability and innovation, GPE has been a pioneer in embedding circular economy principles into the real estate market. The recent launch of their Circularity Score sets a bold precedent, aiming to incorporate a minimum 40% retained, reused or recycled materials in developments from April 2025, increasing to 60% by 2040. This initiative reflects their unwavering commitment to reducing embodied carbon and enhancing sustainability across their portfolio.
Madaster collaboration
The Madaster platform will help GPE collate the data for reporting against these targets as well as create passports that will provide a source of transparent data to enable the future reuse of their assets. This collaboration will play a crucial role in helping GPE meet their ambitious net zero carbon target by 2040, alongside their goal of reducing embodied carbon emissions by 52% by 2030.
Currently, the Madaster platform is being utilised on two GPE projects:
- 30 Duke Street, St James’s – GPE have partnered with Elliott Wood and Mace to utilise Madaster in the tracking of materials on the development, particular focus is on the reused steel that has been sourced from their 2 Aldermanbury Square project, in addition to other building elements such as pre-cast façades.
- 41 Wardour Street –BW: Workspace Experts are working on the refurbishment of this iconic Art Deco building in Soho to turn this into a best-in-class Fully Managed office space with excellent sustainability credentials to align with GPE’s net zero carbon commitments. They working with sustainability consultants Twin & Earth to explore the opportunities for materials passports in this sustainable refurbishment.
Andrea Charlson, Managing Director of Madaster UK commented:
“We are thrilled to welcome GPE to the Madaster platform. Their commitment to sustainability and circular construction aligns perfectly with our mission to create a built environment that values materials and minimises waste. Together, we can drive meaningful change and set a new standard for the industry.”
Frank Blande, Senior Sustainability Lead at GPE, added:
“Partnering with Madaster represents another step in our journey to pioneer sustainable and circular practices within the property sector. By leveraging their innovative platform, working with our supply chain partners, and collaborating with our peers across the industry, we aim to deepen our understanding of material reuse and ensure we continue delivering developments that are fit for the future.”
This collaboration exemplifies the shared vision not just GPE and Madaster but for all involved in fostering a sustainable, circular, and innovative real estate industry.
Find out more
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